In shaping The Wharf’s digital landscape, our UX deliverables formed a cohesive framework designed for intuitive navigation and engagement. By integrating a detailed Sitemap and a logical Information Architecture, we ensured that users found what they needed with ease, enhancing their journey across the platform. Wireframes laid the groundwork, mapping out the user interface with a focus on usability and efficiency, while Prototypes allowed us to iteratively refine the experience, ensuring that the final design was not only functional but also inviting, facilitating a deeper connection with The Wharf’s offerings.

Drawing on my expertise in component-driven design, I directed the creation of a WCAG-compliant UI system. This foundation allowed for the rapid development and launch of the iOS/Android visitor app, enabling us to expand our digital footprint while ensuring a uniform user experience across platforms. This scalable system was crucial for efficiently moving the project from Phase 1 to Phase 2, demonstrating our commitment to accessibility and seamless integration.