In the early stages of its launch, faced several significant challenges, both technical and managerial, resulting in a website that was not ready for the public. However, a concerted effort from multiple stakeholders, along with dedicated UX and UI design work, transformed the platform, making it a more effective and user-friendly resource for millions seeking health insurance.


U.S. Centers for Medicare & Medicaid Services


UX, UI Design, QA Testing, Accessibility Testing

The goal of the project

We recently had the opportunity to work with a leading financial institution to redesign their mobile banking app. The goal of the project was to create a modern, user-friendly interface that would make it easier for customers to manage their finances on the go.

We started by conducting user research to better understand the pain points and needs of the bank's customers. This research helped us identify several areas for improvement, including the app's navigation and account management features. Using the research insights, we began designing a new interface that would streamline the user experience and make it more intuitive. We focused on creating a clean, minimalist design that would make it easy for users to find what they're looking for.

One of our key goals was to make the app more accessible to a wider range of users, including those with visual impairments. To achieve this, we incorporated several accessibility features, such as larger text sizes and high contrast color schemes.


To redesign by improving the site navigation, information architecture, and user experience. The aim was to create a system that addressed the initial challenges, and more importantly, made the process of seeking and enrolling in health insurance more straightforward for the public.

My Role: UX and UI Design


  • Conducting stakeholder interviews to gain insights and feedback.
  • Creating wireframes, user flows, and user interface designs.
  • Developing prototypes for real-world testing.
  • Ensuring the design system met accessibility standards.
  • Implementing A/B and Multivariate Testing for optimization.