At our studio, we believe that design is more than just aesthetics. It's about understanding your brand, your audience, and your goals. We work closely with our clients to ensure that every design we create is tailored to their unique needs and requirements.


Insight Studio


Design, Illustration, Art

Background on, a public Federal Marketplace, had the monumental task of providing users access to health insurance plans and information. With integrations across multiple supporting systems, the website serves as a crucial bridge between consumers and insurance providers.

Initial Challenges:

  • Compressed Timeframe for Technical Build: The project's timeline did not allow sufficient time for testing, modifications, and finalization, pushing the site to go live prematurely.
  • Resistance to Bad News: Despite numerous warnings about the website's potential pitfalls, the issues were not addressed proactively.
  • Path Dependency: A lack of clear direction and strategy meant that the team continued down an increasingly problematic path without adequate corrections.
  • Weak and Late Corrections: When issues were finally addressed, the efforts were insufficient and untimely, exacerbating the website's difficulties.

Areas for improvement

We recently had the opportunity to work with a leading financial institution to redesign their mobile banking app. The goal of the project was to create a modern, user-friendly interface that would make it easier for customers to manage their finances on the go.

We started by conducting user research to better understand the pain points and needs of the bank's customers. This research helped us identify several areas for improvement, including the app's navigation and account management features.

"The team truly understood our needs and delivered a mobile app that exceeded our expectations. We're thrilled with the results and look forward to working with them on future projects." - John Smith, VP of Digital Banking

Using the research insights, we began designing a new interface that would streamline the user experience and make it more intuitive. We focused on creating a clean, minimalist design that would make it easy for users to find what they're looking for.

One of our key goals was to make the app more accessible to a wider range of users, including those with visual impairments. To achieve this, we incorporated several accessibility features, such as larger text sizes and high contrast color schemes.

Throughout the project, we worked closely with the client to ensure that the design met their needs and aligned with their brand. As a result of our collaboration, the new app has received positive feedback from users and has helped the bank increase its mobile engagement.