Header graphic that shows the home page example for the CES website

Centers for Medicare & Medicaid Services


2 months


Health Insurance Marketplace


Adobe Creative Suite, InVision, UXPin, Balsamiq

case study overview


In the early stages of its launch, faced several significant challenges, both technical and managerial, resulting in a website that was not ready for the public. However, a concerted effort from multiple stakeholders, along with dedicated UX and UI design work, transformed the platform, making it a more effective and user-friendly resource for millions seeking health insurance.

The initial designs in this case study are recent updates that I made to bring a fresh look to the home page.


Simplify the process of finding and enrolling in health insurance

To redesign by improving the site navigation, information architecture, and user experience. The aim was to create a system that addressed the initial challenges, and more importantly, made the process of seeking and enrolling in health insurance more straightforward for the public.


Streamlined enrollment process, accessible anywhere, anytime

The solution involved a comprehensive redesign of the website with a focus on user experience (UX) and user interface (UI) design. As a UX and UI Designer embedded in the U.S. Centers for Medicare & Medicaid Services product team, the task was to not only redesign but also streamline the health insurance marketplace to improve site navigation, information architecture, and user flow.

The Team

Multi-vendor product team

  • UX Design
  • User Research
  • UI Design
  • Content Strategy
  • Copy
  • Business Analysts
  • Engineering
  • User Testing
  • QA

My Role

User Experience Design, User Interface Design, QA testing

  • Stakeholder Interviews: Conducted interviews to gather insights and feedback for the redesign
  • Wireframes, User Flows, and UI Design: Developed wireframes, user flows, and user interface designs to enhance the user experience.
  • Prototyping: Created prototypes for real-world testing
  • User Testing: Conducted user tests to collect feedback on the redesigned platform
  • Design System: Helped to design and expand a system that met accessibility standards
  • A/B and Multivariate Testing: Implemented A/B and Multivariate Testing to optimize the design.
design overview

Design Highlights

Browse through select designs from the, including recent updates made to revitalize the original design, which has been live for a decade, along with original screens and specifications that helped assist the engineering team.

Sitemap graphic for the CES website
Hand drawn sketches of different wireframes for the site
3 wireframes on a light royal blue background with wireframes of different screens in the device
The attendee landing page displayed in mobile screens that are stacked on top of each other on a dark background
Screens from the website displayed on a light royal blue background in iPads that are in different angles
The attendee landing page in a small tablet, a large tablet and a laptop
The attendee landing page in a small tablet, a large tablet and a laptop

For a more comprehensive look at additional deliverables or further project details, please don't hesitate to contact me.

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