Centers for Medicare & Medicaid Services
2 months
Health Insurance Marketplace
Connecting 40 Million People with Affordable Health Coverage
Launched in 2013, HealthCare.gov is designed to help uninsured Americans find affordable health insurance via an online marketplace. This platform offers straightforward comparative tools and resources for enrollment, aiming to simplify the process of obtaining health coverage.
challenge
Surge of Users Slows HealthCare.gov to a Crawl
Within hours of launching HealthCare.gov, over 250,000 visitors inundated the site, five times more than anticipated, causing a total system crash. Of the hundreds of thousands who attempted, only six users managed to complete their applications and select a health insurance plan on the first day of the initial open enrollment period. Essential functions like account creation and plan applications suffered severe compromises, rendering the platform virtually inoperable for the consumers it aimed to serve.
![Various screens from HealthCare.gov displayed in a grid on a light blue background](https://assets-global.website-files.com/64527a2a75706a8c5a4019ef/65824e1f5c492d2a08da36c4_challenge-silos-sm-4.webp)
![Smartphone and tablet screens on a light blue background](https://assets-global.website-files.com/64527a2a75706a8c5a4019ef/658e4899f628421e034f337f_challenge-silos-sm-hc.webp)
solution
40 Million Users Enroll Through Redesigned HealthCare.gov
As a UX and UI designer, I was responsible for enhancing the user experience by incorporating consistent design patterns and creating responsive components to maximize site performance while ensuring compliance with WCAG guidelines. The redesign of site templates and streamlined information architecture eliminated unnecessary information and provided users with logical and straightforward navigation that facilitated decision-making.
These improvements were critical to HealthCare.gov's success, evidenced by over 460,000 users enrolling in a plan during the first week of the second enrollment period and over 40 million successful enrollments since the site's launch.
Design Highlights
Browse through select designs from the Healthcare.gov, including recent updates made to revitalize the original design, which has been live for a decade, along with original screens and specifications that helped assist the engineering team.
![Sitemap graphic for the CES website](https://assets-global.website-files.com/64527a2a75706a8c5a4019ef/64f15e174096c11c0b178baa_hc-gov-screens-5.webp)
![Hand drawn sketches of different wireframes for the site](https://assets-global.website-files.com/64527a2a75706a8c5a4019ef/64f15f1254cb2f3cd5b23cda_hc-gov-screens-6.webp)
![3 wireframes on a light royal blue background with wireframes of different screens in the device](https://assets-global.website-files.com/64527a2a75706a8c5a4019ef/64f21b8e32bc6c028757bba4_hcgov-transparent-2.webp)
![The attendee landing page displayed in mobile screens that are stacked on top of each other on a dark background](https://assets-global.website-files.com/64527a2a75706a8c5a4019ef/64f00a4bc7045cc0cf6bbc09_hc-gov-screens-1%402x.webp)
![Screens from the website displayed on a light royal blue background in iPads that are in different angles](https://assets-global.website-files.com/64527a2a75706a8c5a4019ef/64f00a4c677d936150338bbd_hc-gov-screens-1%402x-2.webp)
![The attendee landing page in a small tablet, a large tablet and a laptop](https://assets-global.website-files.com/64527a2a75706a8c5a4019ef/64f00a4958b3642a45799cd4_hc-gov-screens-3.webp)
![The attendee landing page in a small tablet, a large tablet and a laptop](https://assets-global.website-files.com/64527a2a75706a8c5a4019ef/64f21cd7f03b72f11b446bac_hc-gov-screens-8.webp)
For a more comprehensive look at additional deliverables or further project details, please don't hesitate to contact me.
Design Highlights
Browse through select designs from the Healthcare.gov, including recent updates made to revitalize the original design, which has been live for a decade, along with original screens and specifications that helped assist the engineering team.
![Sitemap graphic for the CES website](https://assets-global.website-files.com/64527a2a75706a8c5a4019ef/64f15e174096c11c0b178baa_hc-gov-screens-5.webp)
![Hand drawn sketches of different wireframes for the site](https://assets-global.website-files.com/64527a2a75706a8c5a4019ef/64f15f1254cb2f3cd5b23cda_hc-gov-screens-6.webp)
![3 wireframes on a light royal blue background with wireframes of different screens in the device](https://assets-global.website-files.com/64527a2a75706a8c5a4019ef/64f21b8e32bc6c028757bba4_hcgov-transparent-2.webp)
![The attendee landing page displayed in mobile screens that are stacked on top of each other on a dark background](https://assets-global.website-files.com/64527a2a75706a8c5a4019ef/64f00a4bc7045cc0cf6bbc09_hc-gov-screens-1%402x.webp)
![Screens from the website displayed on a light royal blue background in iPads that are in different angles](https://assets-global.website-files.com/64527a2a75706a8c5a4019ef/64f00a4c677d936150338bbd_hc-gov-screens-1%402x-2.webp)
![The attendee landing page in a small tablet, a large tablet and a laptop](https://assets-global.website-files.com/64527a2a75706a8c5a4019ef/64f00a4958b3642a45799cd4_hc-gov-screens-3.webp)
![The attendee landing page in a small tablet, a large tablet and a laptop](https://assets-global.website-files.com/64527a2a75706a8c5a4019ef/64f21cd7f03b72f11b446bac_hc-gov-screens-8.webp)
For a more comprehensive look at additional deliverables or further project details, please don't hesitate to contact me.
Additional Work
![5 iphones staggered on a bright pink background with design screens on them](https://assets-global.website-files.com/64527a2a75706a8c5a4019ef/65b94af3ac1061f201978f48_portfolio-_0004_INA.webp)
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![An iPhone isolated on a bright blue background with a design on it and design elements in the foreground](https://assets-global.website-files.com/64527a2a75706a8c5a4019ef/65c1a020d241cd28bd453da7_portfolio-thumbs-f35.jpg)
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![Designs from CES displayed on desktop and smartphone layouts on a bright blue background](https://assets-global.website-files.com/64527a2a75706a8c5a4019ef/65b95ab754fff249360c9e0e_portfolio-_0001_CES-2.jpg)
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![Device screens from the HealthCare.gov 2.0 project on a pale blue background](https://assets-global.website-files.com/64527a2a75706a8c5a4019ef/65b94af3510566b4ce1dc46e_portfolio-_0000_HCGOV.webp)
case study
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![Tablet and smartphone screens from the District Wharf designs](https://assets-global.website-files.com/64527a2a75706a8c5a4019ef/65aea1175a15aaaf0ceba4a1_wharf-thumbs.webp)
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![Design screen from the Bourne Ultimatum split into a grid showing a man with a rifle on the left and a man standing looking down on the right](https://assets-global.website-files.com/64527a2a75706a8c5a4019ef/65b1c73e6e5d9cf5fd0491a8_portfolio-_0008_bourne5.webp)
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