I’m Not Alone is a digital care and support platform developed to assist individuals through each stage of the ovarian cancer journey — from diagnosis and doctor visits to treatment planning, surgery, chemotherapy, and maintenance therapy. The platform provides clear information, practical tools, and emotional support, helping patients navigate their experience with greater confidence and clarity.
Challenges
- Limited Personalization: Patients often receive general information that fails to reflect the specifics of their diagnosis, treatment plan, or individual needs.
- Inability to Scale Support: Community oncology clinics frequently lack the resources to offer ongoing patient support, while leading institutions face challenges extending their services beyond physical locations.
- Lack of Support at Diagnosis: The initial diagnosis is overwhelming, yet most resources begin only after treatment starts — leaving patients and families without early guidance.
My Role
I helped lead research with patients, caregivers, and hospital partners, shaping the product vision, managing content strategy, and developing the brand. I also designed and tested wireframes and visual design, establishing a scalable design system.
- Intelligent User Profiling
- Workshop Facilitation
- Brand Development & Design Direction
- User Flows, Wireframes UI Design & Testing
- Design System Development
- QA & Accessibility Testing
Solution & Impact
Although this solution didn’t launch, it served as an essential proof of concept, shaping the vision, content strategy, and modular design system that eventually laid the groundwork for Connect 360, the first fully digital patient support program I later led as Director of Product Experience Design.
Defined the Model
- Mapped patient journeys and designed support tools aligned to real emotional and clinical needs
- Identified content gaps and structured experience around treatment milestones
Modular System
- Developed modular UI components and flexible page templates in Figma
- Applied WCAG 2.1 accessibility standards across layout, typography, and color
Connect 360
- Established the foundation of the platform that launched in 6 markets across multiple products
- Increased patient enrollment by 35% and achieved 98% adherence
- Recognized as a PMEA finalist for Excellence in Patient Education and Support
Enterprise Solution
- Foundation for AZ’s cross-brand design system for patient solutions
- Accelerated future launches through reusable framework and design ops alignment
Understanding Disparities in Patient Care
Data from surveys, focus groups and interviews with 10 patients, 6 caregivers and 5 Oncologists provided valuable insights into user demographics and factors affecting access to care and health outcomes.
Transforming Complex Data Into Visual Insights
The automated data pipeline serves as the foundation for creating data visualizations, transforming complex data relationships and insights into easily comprehensible graphics such as charts, plots, and infographics. These visual displays effectively communicate information, presenting data-driven insights in a clear and accessible manner.
Patient Feedback
Through a combination of moderated and unmoderated testing, we gathered insights that were critical in ensuring that our prioritized features addressed key user needs, laying the foundation of the patient platform.
Select Deliverables
The screens below are by no means representative of everything that came out of this complex project, but meant to provide a high-level example of some of the deliverables that resulted from all of the work above this section and beyond. If you would like to see more, please do not hesitate to reach out as I would love to share more.
Design System
As a crucial part of my role at I'm Not Alone, I led the development of an atomic design system using Figma. By following the atomic design methodology and creating a strict brand style guide, we experienced drastic improvements in design and development collaboration and a 50% reduction in deployment times.
Establishing a Strong Foundation
By implementing consistent design elements such as typography, color palette, and layout structure, I ensured a seamless and cohesive user experience that is accessible to all users.
Typography
Our carefully chosen font duo consists of PT Serif and Inter, with Inter taking center stage due to its exceptional legibility and adaptability across various screen sizes while PT Serif is reserved exclusively for large display headlines, adding an element of elegance and warmth to the site.
WCAG 2.1 Level AA Color Scale
Accessibility and legibility are at the heart of our design principles. We crafted a WCAG 2.1 Level AA-compliant color scale that ensures an inclusive and user-friendly experience for all individuals, regardless of their visual abilities.
Inspired by our brand identity, our color palette seamlessly blends soft pastel hues with vibrant accents, creating a soothing and inviting ambiance. Leveraging the Foundation Color plugin in Figma, we achieved optimal contrast ratios, enhancing readability and ensuring every text and interactive element is effortlessly discernible.
Graphics & Icons
Illustrations and iconography play a critical role in user engagement, improving the user experience and facilitating effective communication during difficult times within the patient journey.
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