CES
2 weeks
Website & App
Bold. Flexible. Curated.
project goals
Transforming CES.tech into a Premier Consumer Technology Hub
Our goal was to transform CES.tech from a seasonal, static website into a dynamic, data-driven hub, engaging consumer technology enthusiasts throughout the year.
- Lower bounce rates
- Increase mobile visitors
![Desktop and smartphone design screens from CES on a bright pink background](https://assets-global.website-files.com/64527a2a75706a8c5a4019ef/657ce8ec45a3814e211cbc8d_challenge-silos-sm.webp)
![Desktop and smartphone CES homepage web design on a bright pink background](https://assets-global.website-files.com/64527a2a75706a8c5a4019ef/657cea1dcf3470dfbc576e7c_challenge-silos-sm-2.webp)
key findings
Insights into User Engagement Challenges
Data analysis revealed that high bounce rates were linked to outdated content focused solely on user registration. Users registered once a year, and did not return. Additionally, we identified accessibility and mobile optimization issues, resulting in high bounce rates for mobile users.
A Year Round Pass
We developed a year-round engagement model, segmented into four phases: Pre-Registration (May-Aug.), Registration (Sept.-Nov.), The Show (Dec.-Jan.), and Post-Show (Jan.-Apr.). Our strategy successfully transformed CES.tech into a resourceful hub for technology creators and enthusiasts by:
![Design screens from CES displayed in 5 staggered iPhone screens](https://assets-global.website-files.com/64527a2a75706a8c5a4019ef/64b7477039c13b91fc22c8ae_ces-intro-1.png)
Phased Engagement Model
Pre-Registration (May-Aug.)
Registration (Sept.-Nov.)
The Show (Dec.-Jan.)
Post-Show (Jan.-Apr.)
Personalized User Experience
'Plan My Show' Tool
Role-Based Content Access
WCAG Level AA Compliant UI
Data-Driven Content and Event Recommendations
![Credit card mockups](https://assets-global.website-files.com/64527a2a75706a8c5a4019ef/657c9d99e319ff2276a0d4e0_iPhone%2014.webp)
Transform CES.tech into a Premier Consumer Technology Hub
- Lower bounce rates
- Increase mobile visitors
Insights into User Engagement Challenges
A Year Round Pass
the outcomes
Outcomes and Business Growth
Witnessing the excitement on a 4-star admiral's face as I handed him a functional prototype two weeks into the project was proof of the exceptional work done by the entire team. This moment marked a shift from lengthy and complex processes to agile and impactful delivery.
Build a Consumer Technology Destination
A Dynamic Web Platform
One Product, One Team
Design Highlights
Take a look at select high-level examples from the design process behind the CES project. From initial sketches and wireframes to the final prototype, these snapshots demonstrate the development and refinement involved in bringing an idea to life. Please note that these examples represent a fraction of the overall project and deliverables.
![Sitemap graphic for the CES website](https://assets-global.website-files.com/64527a2a75706a8c5a4019ef/64b9e8d3e0a94b76617c715f_ces-additional-6.webp)
![Hand drawn sketches of different wireframes for the site](https://assets-global.website-files.com/64527a2a75706a8c5a4019ef/64b971c0631c00a7b0798678_wires-2.jpg)
![3 wireframes on a light royal blue background with wireframes of different screens in the device](https://assets-global.website-files.com/64527a2a75706a8c5a4019ef/64b9717f84f5ae077a27792d_mockup-wires-2.jpg)
![The attendee landing page displayed in mobile screens that are stacked on top of each other on a dark background](https://assets-global.website-files.com/64527a2a75706a8c5a4019ef/64b890722a0ea1a5e30f1019_app-mock-1.png)
![Screens from the website displayed on a light royal blue background in iPads that are in different angles](https://assets-global.website-files.com/64527a2a75706a8c5a4019ef/64b962b48d19f37bc826bc4e_ces-additional-02.png)
![The attendee landing page in a small tablet, a large tablet and a laptop](https://assets-global.website-files.com/64527a2a75706a8c5a4019ef/64b98e1d16540822086b9e78_ces-additional-5.webp)
Design Highlights
Take a look at select high-level examples from the design process behind the CES project. From initial sketches and wireframes to the final prototype, these snapshots demonstrate the development and refinement involved in bringing an idea to life. Please note that these examples represent a fraction of the overall project and deliverables.
![Sitemap graphic for the CES website](https://assets-global.website-files.com/64527a2a75706a8c5a4019ef/64b9e8d3e0a94b76617c715f_ces-additional-6.webp)
![Hand drawn sketches of different wireframes for the site](https://assets-global.website-files.com/64527a2a75706a8c5a4019ef/64b971c0631c00a7b0798678_wires-2.jpg)
![3 wireframes on a light royal blue background with wireframes of different screens in the device](https://assets-global.website-files.com/64527a2a75706a8c5a4019ef/64b9717f84f5ae077a27792d_mockup-wires-2.jpg)
![The attendee landing page displayed in mobile screens that are stacked on top of each other on a dark background](https://assets-global.website-files.com/64527a2a75706a8c5a4019ef/64b890722a0ea1a5e30f1019_app-mock-1.png)
![Screens from the website displayed on a light royal blue background in iPads that are in different angles](https://assets-global.website-files.com/64527a2a75706a8c5a4019ef/64b962b48d19f37bc826bc4e_ces-additional-02.png)
![The attendee landing page in a small tablet, a large tablet and a laptop](https://assets-global.website-files.com/64527a2a75706a8c5a4019ef/64b98e1d16540822086b9e78_ces-additional-5.webp)
Additional Work
![5 iphones staggered on a bright pink background with design screens on them](https://assets-global.website-files.com/64527a2a75706a8c5a4019ef/65b94af3ac1061f201978f48_portfolio-_0004_INA.webp)
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![An iPhone isolated on a bright blue background with a design on it and design elements in the foreground](https://assets-global.website-files.com/64527a2a75706a8c5a4019ef/65c1a020d241cd28bd453da7_portfolio-thumbs-f35.jpg)
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![Designs from CES displayed on desktop and smartphone layouts on a bright blue background](https://assets-global.website-files.com/64527a2a75706a8c5a4019ef/65b95ab754fff249360c9e0e_portfolio-_0001_CES-2.jpg)
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![Device screens from the HealthCare.gov 2.0 project on a pale blue background](https://assets-global.website-files.com/64527a2a75706a8c5a4019ef/65b94af3510566b4ce1dc46e_portfolio-_0000_HCGOV.webp)
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![Tablet and smartphone screens from the District Wharf designs](https://assets-global.website-files.com/64527a2a75706a8c5a4019ef/65aea1175a15aaaf0ceba4a1_wharf-thumbs.webp)
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![Design screen from the Bourne Ultimatum split into a grid showing a man with a rifle on the left and a man standing looking down on the right](https://assets-global.website-files.com/64527a2a75706a8c5a4019ef/65b1c73e6e5d9cf5fd0491a8_portfolio-_0008_bourne5.webp)
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