Consumer Technology Association
4 weeks
Website & App
Sketch, User Testing, Adobe Creative Cloud
Bold. Flexible. Curated.
The CES website and app are more than just a digital platform - they're an adaptive tool that evolves to match user preferences in the consumer technology landscape. With a primary focus on personalization, the platform uses machine learning to learn and adapt to user interests over time, creating a truly individualized experience.
Challenge
Transform the CES website into an invaluable resource for the tech community.
Evolve from a static information source into a dynamic, interactive platform that effectively engages a diverse range of stakeholders. Above all, the website must reflect the spirit of innovation and design celebrated by the CES show, while remaining user-friendly.
Solution
A Data-driven Interactive Platform
We created a data-driven, user-friendly and robust, interactive platform that engages with the technology community and fosters meaningful connections among exhibitors, attendees, media personnel, investors, speakers, marketers, and influencers. In doing so, we aim to create a lively, interactive experience that invigorates the global tech community, making CES a continuous, vibrant exchange of ideas and innovations.
The Team
HZDG
- Account Management
- User Research
- UX Design
- UI Design
- Engineering
- Content Strategy
- Social
- QA
My Role
Digital Creative Director
- Facilitated design team workshops
- Digital Accessibility Lead
- UI Design
- Keynote Presentations
- Interaction Design
- Usability Testing
- Created wireframes, user flows
- Storyboarding of motion design
Design Highlights
Take a look at select high-level examples from the design process behind the CES project. From initial sketches and wireframes to the final prototype, these snapshots demonstrate the development and refinement involved in bringing an idea to life. Please note that these examples represent a fraction of the overall project and deliverables.
For a more comprehensive look at additional deliverables or further project details, please don't hesitate to contact me.
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Additional Case Studies
